_____ Is Best Described as an Internet Advertising Strategy That

question 27

Multiple Choice

_____ is best described as an Internet advertising strategy that attempts to get customers to communicate a firm's message to friends, family, and colleagues.

• A)Phishing
• B)Supply-chaining
• C)E-tailing
• D)Viral marketing

Acknowledge the importance of developing political support for change initiatives.

Understand the strategies for effective change management.

Assess the readiness of individuals and organizations for change.

Understand the process and importance of organizational diagnosis.

---

Definitions:

Cost of Goods Sold

The direct costs attributable to the production of the goods sold by a company, including the cost of materials and labor.

Sales

The process where goods or services are traded for money, which constitutes the main revenue stream for the majority of companies.

Operating Cycle

The period it takes for a business to buy inventory, sell it to customers, and collect the cash from these sales.

Credit Sales

Revenues earned by selling goods or services that are paid for over time under agreed payment terms, rather than paid in full upfront.