The Difference Between the Value That an Activity Generates and the Cost

question 74

Multiple Choice

The difference between the value that an activity generates and the cost of the activity is called the ________.

• A) margin
• B) turnover
• C) revenue
• D) value-addition

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Definitions:

Punishment

A consequence that reduces the likelihood of the behavior it follows.

Variable-ratio Schedule

A reinforcement strategy in which a response is rewarded after an unpredictable number of responses, often used in gambling.

Response Rate

The proportion of people who respond to a specific call-to-action, questionnaire, or experiment out of the total number solicited.

Punishment

A process through which the likelihood of a behavior's occurrence is decreased by presenting an adverse stimulus or removing a desirable stimulus following the behavior.