PowerCruise, a Holiday Cruise Firm, Recently Offered Its Existing Customers

question 27

Multiple Choice

PowerCruise, a holiday cruise firm, recently offered its existing customers, who had registered for a two-year membership, an extension of six months to their membership without any additional charges.By doing this, which competitive strategy did PowerCruise implement?

• A)creation of a new service
• B)product differentiation
• C)locking in customers
• D)locking in suppliers

---

Definitions:

Intercalated Discs

Specialized connections between cardiac muscle cells that facilitate the synchronized contraction of the heart.

Contraction

The process of muscle fibers shortening and generating force, resulting in the movement or stabilization of parts of the body.

Desmosomes

Strong cell junctions that anchor cells to each other in tissues subject to stretching, like skin and heart muscle.