July Networks Provides Digital Television Services Across the Country

question 63

Multiple Choice

July Networks provides digital television services across the country.They have a cutting-edge technology that provides high-resolution visuals.Customers are required to pay an up-front fee to cover the first two years of the subscription, when registering with July Networks.By doing this, which competitive strategy is July Networks implementing?

• A)differentiating the product
• B)enhancing the product
• C)locking in customers
• D)standardizing the product

---

Definitions:

Henri Fayol

A French mining engineer and management theorist hailed as a founding father of modern management methods, especially for his principles of administrative management.

Managerial Functions

The core duties that managers must perform: planning, organizing, leading, and controlling, to ensure the effective operation of an organization.

Universal Managerial Functions

The fundamental tasks or responsibilities, such as planning, organizing, leading, and controlling, which are common to all managers regardless of their role or level within an organization.

Clark L. Wilson

An influential figure in the field of human resources and organizational development, known for his work on behavioral assessment.