A Large Software Manufacturer Attempts to Lock in Customers by Making

question 21

Multiple Choice

A large software manufacturer attempts to lock in customers by making it difficult for customers to change to another product.The strategy used is ________.

• A)switching costs strategy
• B)low cost operation strategy
• C)differentiation strategy
• D)consumerist strategy

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Definitions:

Public Plant Tour

An organized visit to a factory or industrial site that is open to the general public for educational or promotional purposes.

Trademark Dilution

The lessening of the distinctive quality of a trademark due to unauthorized use.

Customer Confusion

Uncertainty experienced by consumers, often due to similar branding or products, potentially leading to mistaken identity of businesses or items.

Trademark Registration

The process of legally securing exclusive rights to use a distinctive sign, design, or expression representing products or services to the registering authority.