FIGURE EX 7-1 
The area indicated by #1 in Figure EX 7-1 above is ____.
Definitions:
Negative Impact
The detrimental effects or outcomes that arise from a certain action, decision, or policy.
Quality Differentiation
A marketing strategy that focuses on highlighting the unique attributes and superior aspects of a product or service compared to competitors.
Negative Affective State
A mood or emotional condition characterized by anger, sadness, or other negative feelings.
Crowding
The perception of having less space due to an increase in the number of people in a given area, which can affect behavior and emotions.
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