Case EX 13-1 Kim Is a Photographer

question 63

Multiple Choice

Case EX 13-1 Kim is a photographer. To supplement her income, she also teaches a basic photography class in her studio. She uses an Excel workbook to keep track of information related to her class. The columns in her worksheet are: Student Name, Address, Phone number, Fees, Fees Paid. To find out the number of students in her class based on the Student Name column, she can use the ____ function.

• A) COUNT
• B) COUNTA
• C) SUM
• D) SUMIF

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Definitions:

Brand Authenticity

The degree to which a brand is true to its own identity and values, and perceived as genuine by consumers.

Heritage

is related to practices, traditions, knowledge, and artifacts inherited from past generations and regarded as valuable to a culture, community, or country.

Integrity

The quality of being honest and having strong moral principles, essential in building trust between consumers and brands.

Real Time Analytics

The process of analyzing data as soon as it becomes available to make decisions without delay.