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Case EX 16-1 George is the manager of a party planning company. He uses an Excel workbook to keep track of the parties that the company is planning or has planned in the past. George is concerned about a competitor gaining access to the information in the workbook. To make sure that there are no unwanted or unauthorized changes to the main sheet of the workbook, George can use the ____ dialog box.
Social Media Crises
Situations that result in negative publicity and damage to a brand's reputation on social media platforms, often requiring immediate and strategic responses.
Press Releases
Official statements issued to newspapers and other media for the purpose of providing information, an official statement, or making announcements.
Social Media Assets
Valuable content or profiles within social media that can be leveraged for marketing or branding purposes.
Strategic Briefs
Documents that outline the objectives, target audience, messaging, and tactics for marketing campaigns or projects.
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