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Desktop computers, Xboxes, and large, heavy, power-hungry laptops are not mobile devices.
Mixed Branding
A marketing strategy where a company sells the same product under different brand names to different market segments.
Generic Branding
A marketing strategy that focuses on promoting the product category rather than a specific brand, often to emphasize value or cost-effectiveness.
Family Branding
A marketing strategy that involves selling several related products under one single brand name.
Mixed Branding
A strategy that companies use by marketing the same good or service under several different brand names.
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