________ Is a Suite of Applications, a Database, and a Set

question 27

Multiple Choice

________ is a suite of applications, a database, and a set of inherent processes for managing all the interactions with the customer, from lead generation to customer service.

• A) Business process reengineering
• B) Customer relationship management
• C) Enterprise resource planning
• D) Customer lifecycle management

---

Definitions:

Currency Fluctuations

Variations in the exchange rate of one currency against another, influencing international trade and economic conditions.

Marketing Opportunities

Situations where new products, services, or practices can potentially meet unfulfilled customer needs or market demand.

Appreciating

The process of recognizing the full worth of something or increasing in value over time.

Purchasing Capability

A measure of the ability of an individual or organization to buy goods or services, based on financial resources.