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What Are the Four Phases of the Customer Life Cycle

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Essay

What are the four phases of the customer life cycle? Briefly describe each phase.


Definitions:

Collectivism

Collectivism emphasizes the importance of groups and the collective over the autonomy of individual members.

Foundation Competencies

Fundamental skills, knowledge, and abilities that are necessary across a range of jobs and industries.

Communication Competency

The skill to convey, receive, and interpret messages effectively across a variety of contexts.

Implementation

The act of implementing or carrying out a decision or plan.

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