Cluster Analysis Is Used to Identify Groups of Entities That

question 7

True/False

Cluster analysis is used to identify groups of entities that have similar characteristics.

---

Definitions:

Showrooming

The practice of examining merchandise in a traditional brick-and-mortar retail store without purchasing it, then shopping online to buy the same item at a lower price.

Customer Churn

The rate at which customers stop doing business with an entity, often used to gauge a company's ability to retain its customers over time.

High-End CRM

Customer Relationship Management systems that offer advanced features and functionalities targeted at enterprises requiring complex customer interaction tools and data analytics.

Recommends Products

A feature or service through which suggestions for products are made to potential customers based on their browsing history, preferences, or purchase behavior.