A Sales Team Should Attempt to Up-Sell More Expensive Products

question 96

Multiple Choice

A sales team should attempt to up-sell more expensive products to a customer who has an RFM score of ________.

• A) 311
• B) 555
• C) 113
• D) 545

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Definitions:

Sales Forecast

An estimate of the amount of goods or services a company expects to sell over a certain period.

Target Markets

Specific groups of consumers identified as the intended recipients of a marketing strategy or campaign.

Build-up Method

A financial analysis tool used to estimate the value of a business by adding together its individual components' values.

Market Segmentation

The practice of dividing a broad target market into smaller groups with similar needs or characteristics to target each group more effectively.