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Before Making a Website Publicly Available, It's Important to Test

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Before making a website publicly available, it's important to test on


Definitions:

Product Life Cycle

The stages through which a product goes from its inception to its decline, typically including introduction, growth, maturity, and decline phases.

Promotional Expenditures

Refers to the costs associated with marketing and advertising campaigns intended to boost sales or raise brand awareness.

Selective Demand

Demands aimed at persuading customers to buy specific brands or products instead of general product categories.

Primary Demand

The overall demand for a product category or industry, as opposed to demand for a specific brand within that category.

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