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Product Life Cycle
The stages through which a product goes from its inception to its decline, typically including introduction, growth, maturity, and decline phases.
Promotional Expenditures
Refers to the costs associated with marketing and advertising campaigns intended to boost sales or raise brand awareness.
Selective Demand
Demands aimed at persuading customers to buy specific brands or products instead of general product categories.
Primary Demand
The overall demand for a product category or industry, as opposed to demand for a specific brand within that category.
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