Examlex
What does an organization do once it has completed its environmental scan?
Publicity
It involves creating awareness about a product, service, or company in the public domain, often through media coverage, without direct payment.
Credible
Being believable or worthy of trust, often based on a proven track record or evidence.
Penetration Pricing
A pricing strategy where a product is initially offered at a lower price to attract customers and gain market share.
Market Acceptance
The degree to which a new product or service is embraced and used by consumers in a target market.
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