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CASE Critical Thinking Questions
Case 11-1
Edward has developed an online grocery shopping site. He wishes to increase its search engine optimization (SEO) . Optimizing a website involves editing the content and HTML code in the webpage to increase its relevant keywords and to remove barriers to the page indexing functions of search engines.
Edward wishes to provide a description about the site, which will be displayed below the link of the site. How many characters, at most, is recommended to use in the description meta tag?
Age
A measure of time that an individual, object, or concept has existed, typically expressed in years.
Pearson Correlation Coefficient
A measure of the linear correlation between two variables, ranging from -1 to 1, where 1 means a perfect positive linear relationship, -1 means a perfect negative linear relationship, and 0 indicates no linear correlation.
Big-Name Stars
Well-known and popular actors or performers who can attract a large audience and significantly impact a project's success.
Gross Revenue
The total amount of money received by a company for goods sold or services provided during a certain period of time, before any deductions are made.
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