Examlex
Using the example of Ikea discuss the marketing concept through the various types of orientation.
Opinions
Personal beliefs or judgments that are not necessarily based on fact or knowledge, reflecting individual perspectives.
Self-Serving Bias
A common human tendency to attribute positive events to one's own character but attribute negative events to external factors.
Internal Attributions
The process of ascribing the cause of one's own or others' behavior to personal traits, dispositions, or abilities, rather than to external factors.
External Attributions
The process of inferring that a person's behavior is due to situational factors, rather than aspects of the individual themselves.
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