A Market Orientation Is an Organization-Wide Effort That Includes All

question 173

Multiple Choice

A market orientation is an organization-wide effort that includes all of the following activities except

• A) researching customers' needs.
• B) focusing on the marketing department only.
• C) generating marketing intelligence for use in the organization.
• D) being responsive to customers' ever-changing wants and needs.
• E) disseminating marketing intelligence across departments within the organization.

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Definitions:

Gastric Contents

The material present in the stomach, including digested food, stomach acid, and digestive enzymes.

Minimum Effect Concentration (MEC)

The lowest concentration of a drug that produces the desired therapeutic effect without causing adverse effects.

Toxic Level

The concentration of a substance in the body that can cause harmful effects or poisoning.

Plasma

The liquid component of blood, in which blood cells are suspended, consisting of water, salts, and proteins.