In General, When Marketers Focus on Customers Chosen for Their

question 29

True/False

In general, when marketers focus on customers chosen for their lifetime value, they earn lower profits in future periods than when they focus on customers selected for other reasons.

---

Definitions:

Philanthropy Group

An organization focused on promoting welfare of others, typically through charitable donations or social service activities.

Extrinsic Motivation

Motivation that stems from external rewards such as money, fame, grades, and praise.

Extrinsic Rewards

External awards to employees such as salary, bonuses, and paid vacations.

Intrinsic Rewards

Rewards derived internally from performing a task or activity, such as satisfaction, enjoyment, or a sense of achievement.