Consumers Look Closely at Service Quality When Comparing Competing Services

question 21

Multiple Choice

Consumers look closely at service quality when comparing competing services because

• A) they perceive all services to be essentially the same.
• B) they typically have very few services from which to select.
• C) all services are priced about the same.
• D) quality is the only relevant service characteristic.
• E) services are very difficult to evaluate.

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Definitions:

Water-Vascular System

Of echinoderms, a system of fluid-filled tubes and tube feet that function in locomotion.

Echinoderms

A phylum of marine animals characterized by radial symmetry, a calcareous skeleton, and a water vascular system, includes starfish and sea urchins.

Radial Symmetry

A form of symmetry found in some organisms, where body parts or structures radiate from a central point, allowing for multiple planes of symmetry.

Mantle

The layer of the earth between the crust and the outer core, involved in tectonic movements and volcanic activity.