Select the Greatest Advantage of Horizontal Channel Integration

question 187

Multiple Choice

Select the greatest advantage of horizontal channel integration.

• A) The flexibility of the channel is decreased.
• B) The markets are more heterogeneous.
• C) The expanded number of units is coordinated.
• D) Efficiencies in advertising, marketing research, and purchasing are increased.
• E) Planning and research are increased to cope with increased competition.

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Definitions:

Revocable Offer

An offer that can be withdrawn by the offering party before it is accepted by the offeree, typically within a certain time frame.

Unilateral Offer

An offer made by one party where acceptance is performed through an action rather than a promise of action.

Construct

A construct is an abstract idea or concept constructed by combining different elements of knowledge, often used in various fields such as psychology and sociology.

Misprint

A mistake in printed material resulting from mechanical failures of some kind.