Marketers Must Take Steps to Make Sure That the Pricing

question 113

Multiple Choice

Marketers must take steps to make sure that the pricing objectives they set are consistent with the organization's ____ objectives and ____ objectives.

• A) advertising; marketing
• B) overall; marketing
• C) marketing; promotional
• D) overall; promotional
• E) overall; revenue

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Definitions:

Valid

Holding logic or fact; sound; legally binding.

Prereflective

Pertaining to cognitive processes or reactions that occur without conscious reflection or deliberation.

Nonconscious Processing

Mental processes that occur outside of conscious awareness, including habits, reflexes, and some forms of learning.

Subconscious Processing

Mental processes occurring without conscious awareness, influencing perceptions, thoughts, and behaviors.