Give an Example of Cause Related Marketing

question 57

Essay

Give an example of cause related marketing. ANS Cause-related marketing links product purchases to a 'good' cause. The recent growth of social marketing largely hinges on the effective use of appropriate communications to convey messages to relevant target audiences for wellbeing and sustainability causes. For example, Procter & Gamble has tied promotional efforts for some of its products to a campaign to promote cleaner water for children in developing countries so as to help 300 million children, by reducing illness and saving 20 000 lives each year with purer water in these communities. PTS: 1 DIF: Moderate REF: The role of promotion 5. Identify the major objectives of promotion.

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Definitions:

Converting

The act of changing something into a different form or the process of adopting a new belief system or religion.

Phases

Describes distinct stages or periods in a process of development or change.

Collective Conscience

A set of shared beliefs, ideas, and moral attitudes which operate as a unifying force within society, according to Emile Durkheim.

Shared Meanings

The common understanding or interpretation of signs, symbols, or behaviors among members of a society or group.