Public Relations

question 25

Multiple Choice

Public relations

• A) should be used mostly to counteract any competitive promotions or negative publicity.
• B) is an element of promotion that should be handled on a continuous basis.
• C) should be used solely to respond to emergencies that could significantly damage the company's reputation.
• D) is paid communication that helps enhance a company's image by highlighting its philanthropic efforts.
• E) is generally not given much weight because the information is generated by the company itself.

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Definitions:

NYSE

The New York Stock Exchange (NYSE) is one of the largest stock exchanges in the world, where public companies' stocks are bought, sold, and traded.

Initial Public Offerings

The process wherein a private company sells its shares to the public for the first time to raise capital.

Long Term

Refers to an extended period of time, especially in the context of investments or financial planning, typically over a year.

Initial Public Offering

The first sale of stock by a private company to the public, marking a transition from private to public ownership.