Which of the Following Should Be the Least Important Concern

question 354

Multiple Choice

Which of the following should be the least important concern for marketers when selecting a brand name?

• A) Choosing a name that is easy to say and recall
• B) Positively suggesting the product's major benefits
• C) Designing a name that can be used in all different types of media
• D) Developing an advertising campaign to introduce the name
• E) Checking to see if the name is already trademarked by another company

---

Definitions:

Need for Control

An individual's desire or requirement for autonomy and influence over their environment or situation.

Autonomy

The capacity to make an informed, uncoerced decision; often associated with self-governance and independence.

Individualistic Societies

Societies that emphasize personal achievements, individual rights, and autonomy, as opposed to collective goals.

Collectivistic Societies

Societies that prioritize the needs and goals of the group over the desires of the individual, emphasizing community, cooperation, and interdependence.