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Why Are Capabilities and Assets Important to Marketers

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Why are capabilities and assets important to marketers?


Definitions:

First Aid

The initial assistance or treatment given to someone suffering from a minor or serious illness or injury, before professional medical help can be provided.

Group Polarization

The tendency of people in a group to shift toward more extreme positions than those they initially held as a result of group discussions, often leading to more unanimous but also more polarized outcomes.

Discriminates

The ability to recognize and understand the difference between two or more stimuli or concepts.

Direct Contact

A method of communication or interaction involving physical presence or close proximity between individuals.

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