A Competitive Advantage Exists When a

question 61

Multiple Choice

A competitive advantage exists when a

• A)firm matches a core competency to opportunities it has discovered in the marketplace.
• B)firm does marketing better than its competitors.
• C)combination of circumstances and timing allow a firm to reach an attractive target market.
• D)firm observes a fit between the key requirements of a market and its own capabilities.
• E)firm has a strong marketing plan.

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Definitions:

Production Volume

The total quantity of goods or products manufactured within a specific period.

Variable Manufacturing Cost

Costs that vary directly with the level of production output, such as raw materials and direct labor costs.

Production Volume

The total quantity of goods or services produced by a business within a certain period.

Fixed Component

A portion of a cost that remains constant regardless of the level of production or sales volume, such as rent, salaries, and insurance.