Describe Several Ways in Which Marketers Might Seek to Influence

question 54

Essay

Describe several ways in which marketers might seek to influence government and its agencies.

---

Definitions:

Prevention Costs

Costs incurred to prevent defective units before they are produced. For example, reengineering products or production processes.

Appraisal Costs

Costs associated with the evaluation and inspection of products or services to ensure they meet quality standards.

Internal Failure Costs

Costs incurred when a defect is discovered before being received by a customer.

Variable Overhead

Costs that vary proportionally with the level of production or sales, such as utilities or commissions.