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Why is it important for marketers to recognize the stages that a consumer goes through in making a purchase decision?
Emotions
Complex psychological states that involve a subjective experience, a physiological response, and a behavioral or expressive response.
Theories of Emotion
A set of psychological theories aiming to explain how emotions are experienced, how they are triggered, and the biological and cognitive processes that underlie them.
Emotional Event
An occurrence that triggers a strong emotional response, which can significantly affect an individual's memory and behavior.
Theoretical Assumptions
Underlying principles or beliefs that form the basis of a theory, often taken as truth without direct evidence within the context of the theoretical framework.
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