Buyers' Actions Are Affected by One or More Internal Energizing

question 104

Multiple Choice

Buyers' actions are affected by one or more internal energizing forces geared toward satisfying needs, which are called

• A) motives.
• B) lifestyles.
• C) perceptions.
• D) attitudes.
• E) traits.

---

Definitions:

Sample Survey

A method of collecting data by selecting a subset of individuals from a population to estimate characteristics of the whole population.

Double-Blind Experiment

An experimental method in which neither the participants nor the experimenters know who is receiving a particular treatment, to prevent bias.

Double Blind

An experimental design where neither the participants nor the experimenters know who is receiving a particular treatment, preventing bias in research results.

Explanatory Variable

A factor in a statistical model that is believed to cause or influence changes in a response variable.