Examlex
Indirect costs are the hard costs that can be measured by expenditures.
Repositioning
The process of changing the market position of a product or a brand to target new demographics or market segments.
Target Market
The specific segment of consumers most likely to be interested in a company's product or service, characterized by specific demographics or behaviors.
Primary Market
The financial market where new securities are issued and sold for the first time to investors.
Marketing Efforts
The actions companies take to promote and sell their products or services in the market.
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