A Disadvantage of the Concentrated Targeting Strategy Is That

question 87

Multiple Choice

A disadvantage of the concentrated targeting strategy is that

• A) the firm's financial condition is tied to a single and specialized marketing mix.
• B) large sales volumes cannot be generated.
• C) production costs may be higher than with other strategies.
• D) marketing personnel may become dissatisfied with the limited opportunities provided by this approach.
• E) marketing costs are often higher than for other strategies.

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Definitions:

Actual Price

The actual price is the final price at which a transaction takes place in the market, reflecting discounts, promotions, and real-time market conditions.

Outdoor Holiday Lighting

Decorative lighting used externally on buildings and in gardens to celebrate holidays, especially festive periods like Christmas.

Supply-Side Market Failure

Situations where the production or supply of a good or service leads to insufficient or excessive production, often due to externalities or lack of competition.

Demand-Side Market Failure

Demand-side market failure occurs when demand curves do not reflect consumers' full willingness to pay for a good or service, often due to externalities or public goods.