Examine the Differences Between the Different Ethical Marketing Codes of Practice

question 15

Essay

Examine the differences between the different ethical marketing codes of practice.

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Definitions:

Unsought Product

A type of product that consumers typically do not think of buying until a need arises or they are made aware of it through advertising.

Convenience Products

Items that the consumer purchases frequently, conveniently, and with a minimum of shopping effort.

Specialty Outlets

Specialty outlets are retail stores that focus on selling a specific category of products or services, offering a deep selection within those categories.

Convenience Stores

Convenience stores are small retail businesses that stock a range of everyday items such as groceries, snack foods, confectionery, soft drinks, tobacco products, over-the-counter drugs, toiletries, newspapers, and magazines.