Conclusive Research Is Used When Marketers Need More Information About

question 4

True/False

Conclusive research is used when marketers need more information about a problem or want to make a tentative hypothesis more specific.

---

Definitions:

Geographic Units

Specific, defined areas used for statistical, administrative, or other geographic purposes.

Sampling Error

The error that occurs due to differences between the sample selected for a study and the overall population, which can affect the generalizability of results.

Sampling Judgment

A method of selecting participants or subjects for a study based on the researcher's knowledge and judgement.

Pilot A Survey

A preliminary study conducted to evaluate the feasibility, time, cost, risk, and adverse effects of a research project.