To Make Intangible Products More Tangible or Real to the Consumer

question 185

Multiple Choice

To make intangible products more tangible or real to the consumer, marketers often

• A)use low prices on intangible goods.
• B)use symbols or cues to help symbolize product benefits.
• C)use external reference prices.
• D)use multiple channels of distribution.
• E)offer more support services with such products.

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Definitions:

Sound Box

The part of a musical instrument where the sound resonates, often found in stringed instruments like guitars or violins.

Colonnade

A series or row of columns, usually spanned by lintels.

Persepolis

An ancient city in Persia, renowned for its monumental architecture and cultural significance, serving as a ceremonial capital of the Achaemenid Empire.

Protome Capitals

Capitals featuring the head of a human or animal projecting from the sides, common in ancient architecture, particularly Etruscan and Greek.