Buyers Do Not Compare Alternatives When Shopping for ____ Products

question 32

Multiple Choice

Buyers do not compare alternatives when shopping for ____ products.

• A) convenience
• B) specialty
• C) shopping
• D) unique
• E) unsought

---

Definitions:

Cognitive Psychology

A branch of psychology that studies mental processes such as perception, thought, memory, and reasoning.

Thought Processes

The mental activities involved in understanding, processing, and communicating information.

Memory Works

The processes through which information is encoded, stored, and retrieved in the brain.

Sociologists

Experts in the scientific study of society, social relationships, and social behavior.