When a Sudden Problem Confronts a Consumer, Such as Emergency

question 47

Multiple Choice

When a sudden problem confronts a consumer, such as emergency car repair, he or she is likely going to view solutions to that problem as:

• A) specialty products.
• B) installations.
• C) unsought products.
• D) shopping products.
• E) convenience products.

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Definitions:

Emotional

Pertains to feelings, moods, or affective states that are experienced by individuals, influencing behavior, thought processes, and well-being.

Unconscious

The part of the mind that contains thoughts, memories, and desires not currently in conscious awareness but that can influence behavior.

Pervasive

Spreading widely throughout an area or a group of people, often referring to elements that are present in all parts of a particular society or system.

Influences

Forces or factors that can directly or indirectly affect individuals' behaviors, beliefs, or decisions.