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What Are the Three Cs in Strategic Planning

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What are the three Cs in strategic planning?


Definitions:

National Do Not Call Registry

A list maintained by the government that allows individuals to limit the telemarketing calls they receive, aiming to protect consumer privacy.

Sales Efforts

Activities directed towards promoting, selling, and distributing a product or service.

Retail Positioning Matrix

A matrix that positions retail outlets on two dimensions: breadth of product line and value added, such as location, product reliability, or prestige.

Value Added

Value added refers to the additional features or economic value a company adds to its products or services before offering them to customers, often through improvements or enhancements that differentiate the product in the market.

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