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Who is most likely to be a successful trainer?
Segmentation Attractiveness
The degree to which a market segment is considered desirable for a company to enter based on factors like size, profitability, and accessibility.
Ideal Point
The position at which a particular market segment’s ideal product would lie on a perceptual map.
Point of Parity
Elements of a product or brand that are similar to those of competitors, indicating a level of equality in the consumer's eyes.
Perceptual Map
A Perceptual Map is a visual tool used in marketing to depict consumers' perceptions of brands or products relative to competitors.
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