The Key Reason That the Marketing Concept Has Been Recognized

question 38

Multiple Choice

The key reason that the marketing concept has been recognized as the "right philosophy" is that it:

• A) is well established in the marketing literature
• B) has been recommended by successful marketing executives
• C) always focuses on the consumer
• D) does not rely on high-pressure selling
• E) recognizes that profits are a result of sales volume

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Definitions:

Interview

A structured gathering where one or several individuals interrogate, seek advice from, or assess another individual.

Application Letter

A document submitted with job applications explaining the applicant's credentials and interest in the open position.

Résumé

A document summarizing an individual's work experience, education, skills, and accomplishments, used primarily for job applications.

Employer

An individual or organization that hires and pays people to work for them.