In Their Book, Counterintuitive Marketing, Clancy and Kreig Argue That

question 30

Multiple Choice

In their book, Counterintuitive Marketing, Clancy and Kreig argue that many failures may be attributed to managers making:

• A) intuitive decisions without the use of research to make better decisions
• B) bad decisions but with good information
• C) decisions based only on competitive information
• D) good decisions but making them too late to be competitive
• E) decisions that do not allow for the counter-actions of competitors

Discuss the geopolitical and economic factors influencing international trade dynamics.

Understand the basic principles of international trade and comparative advantage.

Identify and explain the effects of tariffs, quotas, and other trade barriers on international trade.

Recognize the significance of opportunity cost in trade decisions.

---

Definitions:

Gender-based Differences

Variations in behaviors, preferences, attitudes, or characteristics often observed between males and females, which can be attributed to biological, social, or cultural factors.

Reward Power

The capability of an individual, often a leader or manager, to influence the behavior of others by offering incentives or rewards for certain actions or outcomes.

Coercive

Relating to the use of force or intimidation to obtain compliance.

Selfish Reasons

Motivations or justifications for actions that prioritize one's own benefits or interests above others'.