Abe Would Like to Locate a New Unit of His

question 8

Multiple Choice

Abe would like to locate a new unit of his franchised fast-food restaurant chain. He orders an evaluation of several city blocks from a marketing research firm. The research firm will determine the population, population growth, income, and other important demographic information for the defined geographical area. The research company will be performing:

• A) marketing research
• B) market research
• C) a restaurant location study
• D) basic research

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Definitions:

Income Ceiling

A maximum limit imposed on the amount of income that an individual or family can earn within a specified period, used in certain policies to determine eligibility for social benefits.

Urban Renewal

A series of policies supported by all levels of government that allowed local governments and housing authorities to demolish so-called blighted areas in urban centers to replace them with more valuable real estate usually reserved for white people.

Kitchen Debate

A series of impromptu exchanges between U.S. Vice President Richard Nixon and Soviet Premier Nikita Khrushchev in 1959, highlighting the contrasts between American and Soviet lifestyles and ideologies.

Nikita Khrushchev

A Soviet statesman who led the Soviet Union during part of the Cold War as the First Secretary of the Communist Party and as Premier.