Examlex
Which of the following best illustrates the Service-Dominant Logic for Marketing?
Effective Acceptance
The expression of assent to the terms of an offer in a manner requested or authorized by the offeror, resulting in a binding contract.
Firm Offer
An offer in a contract that is expressed in a way that it cannot be revoked for a certain period of time.
Merchant
An individual or business entity engaged in the trade of goods, services, or both, to consumers.
Bilateral Contract
A mutual agreement between two parties where each promises to perform an act in exchange for the other party's act.
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