Several Product Failures Were Presented in Your Textbook

question 55

Multiple Choice

Several product failures were presented in your textbook. The key reason given for the failure of Ice Breakers Pacs was:

• A) the packaging resembled "street" cocaine
• B) demand was too low to earn a respectable ROI
• C) Hershey found that the product was cannibalizing their existing products
• D) the packaging was so inferior that the product often spilled on retailers' shelves
• E) the product was either too hot or too cold for consumer preferences

---

Definitions:

Coordination

The organization of different elements or activities to enable them to work together efficiently and effectively.

Scalar Chain Principle

A management theory emphasizing a clear and direct line of authority within an organization, from the highest to the lowest ranks.

Behavioural Approach

A perspective in management and psychology focusing on the behaviors of individuals rather than internal processes as key to understanding human actions.

Social Relationships

Connections between individuals in a society, encompassing various forms such as friendships, family ties, and professional interactions.