Which of the Following Best Illustrates One of the Uses

question 34

Multiple Choice

Which of the following best illustrates one of the uses of marketing research, monitoring marketing performance?

• A) marketing research managers closely overseeing the work of subordinates in the marketing research industry
• B) describing the return on investment of firms using/not using marketing research
• C) tracking research that monitors how well products are performing in the marketplace
• D) providing closed-circuit TV to monitor the actions of marketing researchers practicing in the field
• E) setting up a consumer complaints system

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Definitions:

Application Software

Programs designed to perform specific tasks for users, ranging from productivity and communications to entertainment and education.

Personal Tasks

Individual assignments or responsibilities one sets or is assigned to complete, often related to personal goals or daily activities.

User Interface

The visual and interactive elements of a software or device through which a user interacts with a computer, website, or application.

Electronic Components

Pieces of hardware within an electronic system used to affect the electrons or their associated fields.