Which of the Following Marketing Information Subsystems Is NOT Continuous

question 4

Multiple Choice

Which of the following marketing information subsystems is NOT continuous?

• A) consumer information support system
• B) marketing research system
• C) internal report system
• D) decision support system
• E) marketing intelligence system

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Definitions:

Entity Performance

The measurement of how efficiently and effectively a company utilizes its resources to generate profits and value for shareholders.

Residual Loss

Losses that remain after all efforts have been made to recover or mitigate the loss, often related to asset disposal or impairment.

Agency Cost

The costs arising from conflict of interest between principals (owners) and agents (managers), including monitoring expenditures and the costs of structuring operations to minimize issues.

Marginal Cost

The cost incurred by producing one additional unit of a product or service.