The Purpose of Marketing Research Is to Link the Consumer

question 22

True/False

The purpose of marketing research is to link the consumer to the marketers by providing information that can be used in making marketing decisions.

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Definitions:

Department Stores

Merchandise outlets that carry a wide variety of product lines, with each line operated as a separate department and managed by specialist merchandisers and buyers.

Full-Line Discount

A retail strategy where a store offers a wide variety of products from different categories at discounted prices.

Category Killers

Specialty discount stores that are able to gain high market share within their chosen category.

Market Share

The portion of a market controlled by a particular company, product, or brand, often expressed as a percentage of total sales.