Rachel Would Like to Create a New Department Within Her

question 13

Multiple Choice

Rachel would like to create a new department within her firm.She wishes that her firm could provide information that will help link consumers outside the firm to individuals in the firm.The individuals inside the firm would make decisions used to identify marketing opportunities and problems;generate,refine,and evaluate marketing actions;monitor marketing performance;and perhaps improve the understanding of marketing as a process.Rachel should name this department:

• A)the department of consumer public information.
• B)the marketing research department.
• C)the marketing performance and evaluation department.
• D)the marketing opportunities department.

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Definitions:

Cultural Adaptation

The process through which an individual modifies their personal habits, customs, and values to fit into a new cultural environment.

Existential Counselor

A professional who guides individuals in exploring the meaning of life, existence, and addressing existential dilemmas.

Collectivism

This is the principle of giving a group priority over each individual within it, valuing cohesion within social, economic, and political groups.

I-Thou Relational Encounter

A concept in psychology and philosophy referring to a relationship or interaction that is based on mutual respect and acknowledgment of the other’s humanity.