Carol Rodgers Is a Brand Manager for Hershey Candy Company

question 4

Multiple Choice

Carol Rodgers is a brand manager for Hershey Candy Company. Mars, a competitor, has introduced a new flavored candy bar, and sales for the new bar have skyrocketed. Hershey is losing market share rapidly. Carol Rodgers is considering conducting marketing research. She should:

• A) not conduct marketing research because the timing is wrong
• B) conduct marketing research to determine why market share is going down
• C) conduct marketing research to determine how the new Mars bar is preferred versus existing Hershey bars
• D) conduct marketing research because the profitability of Hershey is being affected
• E) not conduct marketing research, but instead consult her marketing information system

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Definitions:

Hackman's Authority Matrix Model

A framework that categorizes levels of authority in teams and organizations with respect to decision-making processes, highlighting different ways teams can be structured and empowered.

Level of Autonomy

Refers to the degree of self-governing ability or independence an individual or entity possesses.

Team Learning

The process through which a group improves its collective understanding and capabilities through shared experiences, discussions, and reflections.

Pisano, Bohmer, and Edmondson

Researchers known for their contributions in the field of organizational behavior and learning within organizations, emphasizing the importance of team dynamics and experimentations for innovation.