Today, If You Were to Ask a Group of Marketing

question 85

Multiple Choice

Today, if you were to ask a group of marketing researchers what their biggest concern is, they would say:

• A) lack of government regulation of the finance industry
• B) industry standards being too high to achieve
• C) lack of control of interest rates
• D) globalization
• E) the economy

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Definitions:

Economic Viability

The ability of an entity or activity to sustain itself financially over the long term.

Alternatives

Different options or choices available in a given situation, often considered when making decisions.

Reducing Cost

Measures taken to decrease the costs associated with the production or delivery of goods and services.

Modernization

The process of adopting the latest technology, organizational practices, or societal norms, aiming at improving efficiency and effectiveness.